Passion Project Concept: Rosemary and Thyme is an upscale, modern day country brand that appeals to customers looking to have stylistic country kitchenware. Other products to be produced in the brand include cutlery and spices.
Audience: Upper-middle class men and women in their late 20s to early 30s.
Approach: Leaning into colors and typography found within cuisine and cookbooks, the brand of Rosemary & Thyme was formed. Open and airy, while also bringing a sense of comfort, the design of the brand aims to bring a sense of home from the moment you see or receive a product. Each product sold comes with unique southern-style recipes to bring into your kitchen, including pastries, mocktails, comfort food dinners, and more.