Passion Project Goal: Create a package design for vitamin oils to be sold under a new brand called Bayville with a focus on the product being on an in-store display.
Audience: 25–44 year old females
Concept: Tying into the brand's Jersey Shore roots, the packaging leveraged costal flair through brush script typography and a summary color palette. Being a small package, the logo was placed onto the package spanning across two sides to maximize the retail space when showcased on an in-store display.