Passion Project Goal: Redesign the packaging of an existing low-to-mid market grocery store product.

Audience: Customers ages 10–35 

Concept: Leveraging nostalgic red and yellow colors of popcorn containers while leaning into the unique shape, this kettle corn package is designed to make customers crave the sweet and salty carnival goodness of this delicious treat. The package utilizes a clear window to draw the connection to kettle corn that is sold at fairs, typically seen in clear sleeves. The illustration and typography leans into the classic Trader Joe's style of packaging, being playful yet clean in design.